JUST A THOUGHT - FOOD AND DRINKS MANUFACTURERS, LAY OF THE LURID COLOURS!

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So, have you been in a shop recently and seen the lurid colours of the containers which some of the breakfast cereals and drinks are packaged in? 

 The sickening yellow and purple plastic bottles which Ribena and other similar drinks now come in? 

 And, if so, how do you feel about drinking the contents of a plastic bottle which obscures the colour of what you are drinking? 

 What about your children; would you be happy about buying them a drink in a plastic bottle which has the colour of the Yellow Eyelash Palms Pitviper snake? 

Or, what about the lurid purple plastic bottles from which you are expected to sup the purportedly nourishing Ribena?

 Not only do you now have to contend with the overly sweet contents of probably your favourite drinks, but you are now also expected to draw unwanted attention to yourself. 

 When you indulge, because of Ribena's makers's idiosyncratic choice of both containers and lurid colour schemes.

 Bright and vivid colours, as many of us will know, when applied to animals, tend to signify one or two things. Namely, that the animal so coloured, is very dangerous, or that it is using its colour to attract a mate. 

 Only the initiated will really know which of the two applies, whether to 'approach' and probably doing so at your peril, or to 'avoid', and probably live, at least for a bit longer.

 And so might it be in the consumerist food and drinks market, that some manufacturers and processors, are applying the 'laws of nature', in their competition for customers. 

 Endeavouring to attract the attention of children with lurid colour schemes on their drinks bottles and their food packets. 

 Colours which represent the contents of the packages as being more vivid they they are in reality.


 What else could have caused, e.g., Ribena's manufactured to be apparently turning their backs on cardboard drinks boxed, and moving to toxic plastic bottles? 

 It seems to me that, in their quest to increase and maintain their share of the market, some food and drinks manufacturers are ignoring the basics.  Namely that foods and drinks should continue to look like substances you can have confidence in putting into your mouths and consuming. 

 They also need to come in containers which are not coloured in and could easily be confused with those of household cleaning products.

 It is time to get back to the basic, with foods and drinks continuing to be presented as such, and not lurid quasi art.





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